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10-11 June 2026
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BENJAMIN PONDY

Marketing , Talent Management & PR Expert

Speech schedule
Biography

Benjamin Pondy is the Director of Marketing, Talent Management & PR at Mega Sports Management, specializing in building global visibility, brand positioning, and commercial partnerships for athletes and sports organizations.

With extensive experience in sports and entertainment, he guides professional players, young talents, and clubs in developing strong personal brands, communication strategies, and sponsorship networks. His work focuses on positioning African talents in international markets, ensuring their career growth aligns with commercial opportunities and strategic exposure.

Benjamin has successfully led PR campaigns, sponsorship activations, and talent promotion programs, connecting emerging athletes with clubs, scouts, and professional networks across Europe and Africa.

At Mega Sports Management, he plays a critical role in strategic planning and talent commercialization, using innovative marketing tools and data-driven approaches to maximize impact. His expertise ensures that the organization’s projects combine sporting excellence with market visibility, enhancing both athletes’ careers and Mega Sports’ international reputation.

Passionate about youth development, international cooperation, and sustainable sports growth, Benjamin helps athletes and organizations reach global audiences while fostering long-term professional and social impact.