Combines deep expertise in talent management, live events, and commercial strategy to connect football organisations with global business opportunities. Holds an MSc in Clinical Neuroscience (UCL) and a BSc in Computer Science & Neuroscience.
A FIFA-registered Match & Player Agent with over 15 years’ experience across football agency, international match brokerage, and commercial partnerships. Founder and Director of End to End Agency, leading a global FIFA Match and Player Agency delivering player intermediary services with a focus on player flow into Asia, international friendlies, sponsorship, club acquisitions, and M&A support.
Previously co-founded SportsIcon, an innovative sports-tech platform delivering immersive athlete-fan experiences, recognised as a Techstars 2021 Alumni company. Also served for over a decade as Founder and Director of Integer Sport Ltd., overseeing international friendlies, training camps, player intermediary services, and brand partnerships for clubs worldwide.
Has collaborated with a wide range of leading clubs, football groups, and federations across Europe, Asia, Australia, and Africa.