Program in Progress
Benjamin Pondy is an expert in marketing, talent management, and public relations with extensive experience in sports and entertainment industries. Over the years, he has guided professional athletes and organizations in developing strong personal brands, communication strategies, and commercial partnerships. His expertise lies in positioning African talents in the global market by combining innovative marketing tools with career development strategies. Benjamin has successfully managed PR campaigns, sponsorship deals, and talent scouting programs that connect young athletes to professional opportunities in Europe and Africa. With a strong understanding of both sports business and cultural dynamics, he helps athletes and clubs maximize visibility, impact, and long-term value. His work contributes significantly to the sustainable growth of sports talent across continents.
